Brandon, MB – Beneath our feet, a league of superheroes is hard at work, making life on Earth possible. The Provincial Exhibition of Manitoba is excited to announce the launch of Soil Superheroes, an interactive, educational exhibit coming to the Royal Manitoba Winter Fair, on loan from the Canada Agriculture and Food Museum. This hands-on experience, sponsored by TD Agriculture will be open daily in the MNP Hall during the fair from March 31 – April 5, 2025.
Through a vibrant storyline and engaging activities, Soil Superheroes introduces visitors to the unseen world of soil science and conservation. Guests will meet Captain Clay, The Mole, Wonder Worm, and other tiny but mighty champions working underground to protect our climate, clean our water, and support the food we eat.
“Soil health is a critical issue affecting food security, climate change, and sustainability, and this exhibit brings that message to life in an exciting, interactive way,” said Kristen Laing Breemersch, Manager of Operations at the Provincial Exhibition of Manitoba. “We are excited to host Soil Superheroes at this year’s Royal Manitoba Winter Fair, giving families and students an opportunity to explore the hidden world beneath their feet and understand its impact on our daily lives.”
Kerry-Leigh Burchill, Director General at the Canada Agriculture and Food Museum, also shared her enthusiasm for the exhibit:
“The Canada Agriculture and Food Museum could not have developed this amazing exhibition without the help of so many amazing partners. We can’t wait for Canadians across the country to meet the Soil Superheroes. This fun exhibition will contribute to a greater understanding and appreciation for the vital role that soil health plays in our environment and to our overall quality of life. We hope our newly assembled band of superheroes will spark curiosity about the importance of soil stewardship and sustainability.”
Soil Superheroes was developed by the Canada Agriculture and Food Museum,part of Ingenium –Canada’s Museums of Science and Innovation,in partnership with a league of industry and soil knowledge experts: Fertilizer Canada, Canadian Seed Growers Association, CN, Agriculture and Agri-Food Canada, Glacier FarmMedia, Soil Conservation Council of Canada, Nutrients for Life, Farm Credit Canada, and Natural Resources Canada. The exhibition was also developed with the help of the Ingenium Foundation and its generous supporters who contributed to this project; The McLean Foundation and TD Friends of the Environment Foundation. The Canadian Commission for UNESCO has also provided a patronage letter for this initiative in recognition of the links to the UN Sustainable Development Goals.
Plan Your Visit
Soil Superheroes will be open daily in MNP Hall at the Royal Manitoba Winter Fair, held at the Keystone Centre in Brandon, MB. Visitors can experience this exciting exhibit along with top agricultural showcases, live entertainment, and family-friendly activities.
For more information, visit provincialexhibition.com.
About the Provincial Exhibition of Manitoba
The Provincial Exhibition of Manitoba is a non-profit organization dedicated to fostering agriculture, education, and community engagement through world-class events. The Royal Manitoba Winter Fair is a cornerstone event that brings together agriculture, entertainment, and education to create an unforgettable experience for all.
About the Canada Agriculture and Food Museum
Ingenium –Canada’s Museums of Science and Innovation oversees three museums, one of which is the Canada Agriculture and Food Museum. The museum offers hands-on food literacy demonstrations and immersive exhibitions on a working farm in the heart of our nation’s capital. It showcases milestones in Canadian agriculture which inform and inspire the future of food security and sustainable agriculture. It also highlights the relationship between agricultural science and technology and Canadians’ everyday lives. Visitors to the national site have a unique opportunity to experience hands-on demonstrations, participate in seasonal programs and to see diverse breeds of farm animals as well as technology. Virtual visitors and national audiences are able to access learning modules, experiments, recipes and online programs that feature key issues of our time.